Saturday, May 2, 2015

What is Dadbod, and Why Is Dadbod an Important message for Advertisement Indutry?


"Dad Bod" the term which is spreading like wildfire on the internet. According to one article on Business Insider , "It's a term that's forced itself into the mainstream in the past 36 hours. And everyone's loving it."

So what is Dadbod? and why is it a good news for Men? Well, according to Mackenzie Pearson, who wrote the original piece for The Odyssey, “The dad bod is a nice balance between a beer gut and working out. The dad bod says, 'I go to the gym occasionally, but I also drink heavily on the weekends and enjoy eating eight slices of pizza at a time.

In an article published in The Cut , "The dadbod is a physique characterized by undefined muscles beneath a light layer of flab, usually topped off with a beer belly."

Basically, Dadbod is that body type in men which is healthy but not as muscular and unnatural as advertised by the entertainment and fashion industry. This marks a very positive trend in the society. Till now our society has been highly influenced by the kind of advertisement we have been seeing. Those advertisement pretty much decide the fashion trend that we follow. But now public is coming out of the illusions created by the advertisement industry in many ways.

The sudden fame of the Dadbod body type is actually not that sudden. We all feel something about the synthetic nature of the advertisement presented to us.  No one speaks though, due to the fear of being isolated probably. But when someone comes out telling that something which we have already felt or we constantly feel, it acts as eureka moment and we instantly agree to join hands for the same.

There is a clear message in these events surrounding the term Dadbod , which reveals that now public is ready for a change in perception about itself. Now it is not ready to be fooled by non-realistic advertisements. It marks the our steps towards a more mature society.